For Canadian Brands
Canadian brands deserve to travel.
I curate rather than catalogue. A small number of brands, understood properly, introduced to a market that hasn't met them yet.
Discovery in Canada
My city guides point shoppers — locals and visitors — toward Canadian brands and the retailers who carry them, neighbourhood by neighbourhood.
Visibility in Germany
I introduce a selected handful of Canadian brands to a German audience, in plain German-market language rather than translated marketing copy.
Small-scale market testing
I start carefully, at a size where being wrong is cheap — and I share what I learn, including the parts that didn't work.
Where I'm starting
Hamburg and online. One city, a short list of brands, and enough patience to find out what German customers respond to before anyone commits to volume.
I don't claim reach I don't have, and I won't publish numbers I haven't earned. If you'd like to know what a first test could look like, the honest answer is: small, specific and jointly agreed.
Interested in testing Germany with me?
I'm speaking with a small number of Canadian brands about a first German test. If that sounds like something worth exploring, I'd like to hear from you.