For Canadian Brands
Canadian brands deserve to travel.
I curate rather than catalogue. A small number of brands, understood properly, introduced to a market that hasn't met them yet.
Discovery in Canada
My city guides point shoppers — locals and visitors — toward Canadian brands and the retailers who carry them, neighbourhood by neighbourhood.
Visibility in Germany
I introduce a selected handful of Canadian brands to a German audience, in plain German-market language rather than translated marketing copy.
Small-scale market testing
A focused first test in one market, designed to learn quickly — and I share what I learn openly with the brand.
What a first test could look like
An exploratory model rather than a fixed offer — commercial and logistics details would be agreed brand by brand.
Step 1
A focused opening assortment
A small selection agreed together — the pieces most likely to land with a German audience, rather than the full range.
Step 2
Launch in Germany, Hamburg and online
One market, one city to start, plus online reach — close enough to watch how people actually respond.
Step 3
Real demand and feedback, shared back
Olive Beaver gathers customer interest and feedback and gives the brand a clear read on what resonates here.
Step 4
Expand only when the response supports it
Reorders or a wider assortment follow the evidence — no volume commitments before the market has answered.
Where I'm starting
Hamburg and online. One city, a short list of brands, and enough patience to find out what German customers respond to before anyone commits to volume.
Deliberately selective: a first test is small, specific and jointly agreed, so both sides learn something real before scaling.
Interested in testing Germany with me?
I'm starting conversations with a small number of Canadian brands about a first German test. If that sounds like something worth exploring, I'd like to hear from you.